Let's Go To The Villages

RDM Africa (Rural Digital Media) is a management consulting firm that leverages digital tools to deliver practical, forward-thinking solutions for businesses expanding into rural and peri-urban markets.

A borderless Africa.

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We understand and address the unique needs of last-mile communities, easing access to products and services that resonate with their evolving needs and aspirations. By creating digital rails that link rural and urban markets, we strengthen value chains, promoting sustainable growth across last-mile communities.

Vision

A borderless Africa.

Mision

To unlock the wealth of last-mile communities by creating digital rails that allow the pull and push of financial benefits from urban to rural markets and vice versa.

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IFC | MTN FinTech South Sudan – BTL Marketing, Merchant Acquisition and Quality Management, Equatoria States

MoMo Pay Merchant Acquisition and Quality Management Services – MTN Mobile Money U Ltd

Philosophy

We challenge the stereotype of what is rural. With a keen focus on peri-urban and rural markets, we collaborate with businesses to unlock the vast potential of these often-overlooked regions across Africa. We understand and address the unique needs of last-mile communities, easing access to products and services that resonate with their evolving needs and aspirations. By creating digital rails that link rural and urban markets, we strengthen value chains, promoting sustainable growth across last-mile communities.

Core Values

    Vehicle

    We are a platform that drives reach into rural markets and communities, starting conversations about financial inclusion and opening doors to opportunities.

    Road

    A symbol of journey, destiny, and inclusion; we walk the co-creation journey with our clients, driven by a shared purpose.

    Speed

    Our go-to-market agility and innovation are our strengths, shaping the markets, industries, and communities we step into.

    Fuel

    Our people, groomed for excellence — are creative, committed, and collaborative — keeping our propellers turning.

What We Do

    Business Strategy

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    Digital Transformational Services

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    Human Resource Management

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    Sales & Marketing Support

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    Below-the-Line Marketing and Activations

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    Field Force Management

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    Entity Quality Management

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    Business Process Outsourcing (BPO)

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No matter how intense the heat gets
As a Trade Development Representative (TDR), Angella Asiimwe has seen every shade of Kampala—uptown, downtown, and everything in between. She could tell you the state of the economy just by its mood swings. But no matter how intense the heat gets, her resilience never wavers. We appreciate you, Angella!

Stephanie Kadio

Sustainable Sourcing Manager

This is to confirm that Cargill and our partner International Finance Corporation (IFC) engaged the services of Rural Digital Media Ltd in association with Proterrains Infos SARL to sensitize and enroll cooperatives and cocoa farmers on digital payment platforms across 51 Cooperatives in Cote D’Ivoire, July 2021 to August 2023.

The project was implemented into two phases;

  1. Phase 1, July 2021 to September 2023 across 30 Coops
  2. Phase II, February 2023 to August 2023 cross 21 Cooperatives

We wish to confirm that both firms did a good job and Cargill is satisfied with the quality of their work.

Moris Seguya

Ag. Director Airtel Money – Airtel Uganda

Below the Line (BTL) Marketing for Airtel Money Uganda (Kampala& Mid-West) and also Eastern Uganda and North, March 2015 – December 2016.

During the implementation of the two-year IFC funded contract, Rural Digital Media undertook 3,116 quality BTL events around more than 7,500 Airtel money agents across Uganda. As result, our Airtel money subscriber base has steadily increased in the last two years from 2.5 million customers to 4.5 million customers.

I recommend without reservation the professional services offered by Rural Digital Media.

Monica Kasirye Kavuma

Finance Manager | M-KOPA Uganda Ltd.

The purpose of this letter is to commend Rural Digital Media Limited for the professional below the line (BTL) marketing activities and accompanying logistics they recently provided to boost our sales across the peri urban and rural areas in Uganda, August 1 – November 30, 2016. This project was successfully accomplished.

We therefore have no reservations to anyone wishing to engage the services of Rural Digital Media Limited.

Gonesi Thabani

M-Pesa Merchants Payment Manager Vodafone M-Pesa

We hereby confirm that Rural Digital Media is currently on a year contract providing merchant acquisition and management services to Vodafone M-Pesa Mozambique, a project financed by The World Bank Group | International Finance Corporation (IFC). This contract started January 2022 and is ongoing.

We appreciate and strongly recommend the services offered by this firm.

Dayse Madeira Correia

Head Of Marketing M-Pesa, Vodafone M-Pesa, SA

This letter serves to recommend Rural Digital Media Ltd for the customer acquisition projects they have implemented on our behalf for the past two years, July 2018 – June 2020 across Mozambique;

That is;

– Below the line (BTL) Marketing.
– M-Pesa Women Forums Project in Maputo city, Maputo Province and Nampula.
– Revenue Share (RS) Promoter Management Programme, November 2019 – June 2020.

Overall the services provided by Rural Digital Media Ltd have enabled us grow our revenue through increased M-Pesa uptake and also increased the Vodafone GSM penetration. All the above mentioned projects were successfully accomplished.

Mphunyetsane Palesa

Executive Head: M-Pesa At Vodacom Lesotho (Pty) Ltd

This is to confirm that Rural Digital Media Ltd have been carrying out the PHASE III – Merchant Acquisition and BTL Marketing activities for Vodacom Lesotho in partnership with International Finance Corporation (IFC) across all the 10 districts of Lesotho, February – November 2020.

I am confident in recommending Rural Digital Media for merchant and customer acquisition services.